Consumers are rightfully beginning to demand that their luxury items come with a certain purpose and provenance, rather than simply being a display of wealth. Luxury has always been defined by exclusivity, but as "mass luxury" becomes increasingly popular, exclusivity takes on a new meaning: personalization and customer service are becoming increasingly important factors in defining true luxury experiences.
At Maison Eli, we could not be prouder to have always created with this ethos at the forefront of our minds. We believe that sustainability should not only be about a product but also about the processes behind it: transparency; fair labor practices; innovation of materials and techniques. We also understand that sustainability is not just about products or processes but also people—the various individuals involved in the creation of an item as well as those who wear it at the end of the supply chain.
Our process-focused sustainability includes ethos like our supply chain transparency, ethical production, and waste reduction. Our leathers are a by-product of the meat industry and are sourced from a local tannery which uses recycled packaging, reduced water and energy consumption, and vegetables and fruits extracts for the dyeing process. They are one of the few tanneries in the world who recycle over 85% of the water used in the tanning process.
Each and every design at Maison Eli is handcrafted by hand by our small team of artisans and takes 2-3 days to make. Following this ethos of slow fashion means investing in fewer pieces that are of higher quality and built to last longer.
Sustainable products may cost more than their fast-fashion counterparts, but because they're built to last longer, value and legacy is gained in the long run.
So when we talk about sustainable luxury—and we at Maison Eli think this is an important point—it's not just about the price tag; it's not just about sustainability as a descriptor; it's thinking about what luxury really means within those parameters: craftsmanship, transparency in supply chains, traceability of sourcing materials—all things that add up to being ethical in the way that we design and create products.